Is shopping & thrifting a good niche?
Shopping & thrifting is a steady niche, but we don’t see clear momentum for new channels. Most channels here are Shorts-first, and Shorts pay little: about $0.04–$0.1 per 1,000 views. 1 new channel appeared in the last 90 days, but none has broken out yet. Only 20% of channels are faceless: viewers here mostly come for a person on camera.
Pros
- The median channel earns an estimated $1.2K – $2.9K a month
- Videos get a median of 1.2M views
- Fewer rivals: we track 5 channels here
Cons
- Shorts pay little: $0.04–$0.1 per 1,000 views
- Only 20% faceless: mostly on-camera channels
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
Quelmiro204K subscribersShorts(opens YouTube in a new tab)11×$2.5K – $6.1KByNiche estimate, monthly
Birkan İzbırakan24,800 subscribersShorts(opens YouTube in a new tab)6.1×$94 – $236ByNiche estimate, monthly
Eli 233K subscribersShorts(opens YouTube in a new tab)6×$1.2K – $2.9KByNiche estimate, monthly
Breakout videos, last 90 days
- #abuelos #regalosunicos #cuidados #familia #hijos #mayores #mexico #padres #sos #usaQuelmiro, 40.1M views(opens YouTube in a new tab)
1,129× - #sos #familia #mayores #abuelos #padres #hijos #fyp #cuidados #usa #mexicoQuelmiro, 15.5M views(opens YouTube in a new tab)
436× - When The Street Cart Vendors Are FUNNIER Than You! 😂💸 #shortsKari Morfy, 5M views(opens YouTube in a new tab)
162×
How to start a shopping & thrifting channel
Only 20% of channels in this niche are faceless. Viewers expect a face and a personality, so being ready to go on camera makes it a lot easier.
The most common formats among the channels we track: person talking to camera (38%), vlog (38%), compilation / clip montage (13%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside shopping & thrifting: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 1.2M views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $4 – $10. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for shopping & thrifting?
Long videos in shopping & thrifting earn an estimated $0.04–$0.1 per 1,000 views (Lifestyle category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless shopping & thrifting channel?
20% of the 5 channels we track here are faceless. The most common formats: person talking to camera (38%), vlog (38%), compilation / clip montage (13%).
How competitive is the shopping & thrifting niche?
We track 5 channels. In the last 90 days 1 new channel appeared and none beat the niche’s usual views 3×. We haven’t seen new channels break in yet.
How much does a shopping & thrifting channel make?
The median channel earns an estimated $1.2K – $2.9K a month and gets a median of 1.2M views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.