Is family & parenting a good niche?
Family & parenting is a steady niche, but we don’t see clear momentum for new channels. RPM is middle of the road, around $2–$5 per 1,000 views. We haven’t seen any new channels here in the last 90 days. Only 0% of channels are faceless: viewers here mostly come for a person on camera.
Pros
- The median channel earns an estimated $923 – $2.3K a month
- Videos get a median of 64,173 views
- Fewer rivals: we track 14 channels here
Cons
- Only 0% faceless: mostly on-camera channels
- No new channels in the last 90 days
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
Cool Family Fun62,900 subscribersShorts(opens YouTube in a new tab)25×$4.1K – $10.2KByNiche estimate, monthly
Mamilure15,300 subscribersShorts(opens YouTube in a new tab)15×$562 – $1.4KByNiche estimate, monthly
Kelsey Kreppel937K subscribers(opens YouTube in a new tab)4.7×$1.5K – $3.7KByNiche estimate, monthly
Breakout videos, last 90 days
- One second of silence? #DadWithChild# Human infant #CuteBaby# TwinLife #ChubbyBabyFather of twins, 15.2M views(opens YouTube in a new tab)
708× - Human infants are night owls; they don't sleep at night... #DadWithKids #DailyLifeOfTwinsFather of twins, 13.3M views(opens YouTube in a new tab)
619× - A Precious Newborn Baby’s First Moments 🥹👶❤️ #NewbornBaby #CuteBaby #ViralBaby #lovelybabyMamilure, 23M views(opens YouTube in a new tab)
514×
How to start a family & parenting channel
Only 0% of channels in this niche are faceless. Viewers expect a face and a personality, so being ready to go on camera makes it a lot easier.
The most common formats among the channels we track: vlog (78%), person talking to camera (15%), podcast / interview (5%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside family & parenting: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 64,173 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $200 – $500. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for family & parenting?
Long videos in family & parenting earn an estimated $2–$5 per 1,000 views (Lifestyle category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless family & parenting channel?
0% of the 14 channels we track here are faceless. The most common formats: vlog (78%), person talking to camera (15%), podcast / interview (5%).
How competitive is the family & parenting niche?
We track 14 channels. We haven’t seen any new channels in the last 90 days. We haven’t seen new channels break in yet.
How much does a family & parenting channel make?
The median channel earns an estimated $923 – $2.3K a month and gets a median of 64,173 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.