Is beauty & fashion a good niche?
Beauty & fashion is a steady niche, but we don’t see clear momentum for new channels. RPM is middle of the road, around $2–$5 per 1,000 views. We haven’t seen any new channels here in the last 90 days. Only 20% of channels are faceless: viewers here mostly come for a person on camera.
Pros
- Videos get a median of 37,821 views
- Fewer rivals: we track 5 channels here
Cons
- Only 20% faceless: mostly on-camera channels
- No new channels in the last 90 days
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
Gael_barber952K subscribersShorts(opens YouTube in a new tab)10×$815 – $2KByNiche estimate, monthly
Tuana İrem572K subscribersShorts(opens YouTube in a new tab)9.2×$959 – $2.4KByNiche estimate, monthly
Aspenya435K subscribersShorts(opens YouTube in a new tab)4.7×$327 – $818ByNiche estimate, monthly
Breakout videos, last 90 days
- The funniest Christmas surprise nobody saw coming! 🎄😂Value Hive , 4.6M views(opens YouTube in a new tab)
358× - #outfit #streetwear #usfansIchkk , 1.6M views(opens YouTube in a new tab)
120× - Aaiden who’s the REAL starter of this trend.. #fyp #goplaygoplay #throwbackmadi wood, 3.3M views(opens YouTube in a new tab)
110×
How to start a beauty & fashion channel
Only 20% of channels in this niche are faceless. Viewers expect a face and a personality, so being ready to go on camera makes it a lot easier.
The most common formats among the channels we track: vlog (62%), person talking to camera (19%), compilation / clip montage (8%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside beauty & fashion: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 37,821 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $200 – $500. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for beauty & fashion?
Long videos in beauty & fashion earn an estimated $2–$5 per 1,000 views (Lifestyle category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless beauty & fashion channel?
20% of the 5 channels we track here are faceless. The most common formats: vlog (62%), person talking to camera (19%), compilation / clip montage (8%).
How competitive is the beauty & fashion niche?
We track 5 channels. We haven’t seen any new channels in the last 90 days. We haven’t seen new channels break in yet.
How much does a beauty & fashion channel make?
The median channel earns an estimated $395 – $988 a month and gets a median of 37,821 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.