Is marketing & social media a good niche?
It’s too early to call. We only track 1 channel in marketing & social media so far. Advertisers pay well here: long videos earn an estimated $5.5–$13.75 per 1,000 views. Read the numbers below as a first look, not a verdict.
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
e-adam309K subscribersShorts(opens YouTube in a new tab)956×$414 – $1KByNiche estimate, monthly
Lean Marketing with Allan Dib2,030 subscribersShorts(opens YouTube in a new tab)0.1×$0 – $0ByNiche estimate, monthly
Shankha Paul8 subscribers(opens YouTube in a new tab)0×$1 – $2ByNiche estimate, monthly
Breakout videos, last 90 days
How to start a marketing & social media channel
Only 0% of channels in this niche are faceless. Viewers expect a face and a personality, so being ready to go on camera makes it a lot easier.
The most common formats among the channels we track: person talking to camera (100%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside marketing & social media: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 40 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $550 – $1.4K. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for marketing & social media?
Long videos in marketing & social media earn an estimated $5.5–$13.75 per 1,000 views (Business category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless marketing & social media channel?
0% of the 1 channels we track here are faceless. The most common formats: person talking to camera (100%). With this little data, the share can still change.
How competitive is the marketing & social media niche?
We only track 1 channel so far, so it’s too early to say much about competition. The numbers update every night as we find new channels.
How much does a marketing & social media channel make?
The median channel earns an estimated $1 – $2 a month and gets a median of 40 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.