Is company stories a good niche?
Right now, yes: company stories is one of the better bets in our data. Advertisers pay well here: long videos earn an estimated $5.5–$13.75 per 1,000 views. In the last 90 days 4 new channels appeared and 1 of them broke out (beat the niche’s usual views 3×). 52% of channels are faceless, so you don’t need to show your face.
Pros
- High RPM: $5.5–$13.75 per 1,000 views on long videos
- 1 new channel broke out in the last 90 days
- The median channel earns an estimated $1.4K – $3.6K a month
Cons
- Numbers move nightly; a hot niche can cool down fast
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
Immensity30,200 subscribersFacelessShorts(opens YouTube in a new tab)706×$159 – $398ByNiche estimate, monthly
Drew Carrell35,900 subscribersShorts(opens YouTube in a new tab)208×$302 – $755ByNiche estimate, monthly
Morning Brew697K subscribersFacelessShorts(opens YouTube in a new tab)169×$233 – $582ByNiche estimate, monthly
Breakout videos, last 90 days
- The Rise and Fall of Black Rifle CoffeeRyan Daniel Moran, 1.8M views(opens YouTube in a new tab)
1,142× - The Rise and Fall of Clavicular's $10M EmpireAlex Newman, 177.7K views(opens YouTube in a new tab)
332× - How To Change The World: Kotn | FULL EPISODEWorld Within Studios, 101.5K views(opens YouTube in a new tab)
277×
How to start a company stories channel
52% of channels in this niche are faceless, so you can start without going on camera: voiceover, stock footage, animation or screen recording.
The most common formats among the channels we track: narrated documentary / explainer (67%), person talking to camera (24%), vlog (4%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside company stories: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 18,216 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $550 – $1.4K. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for company stories?
Long videos in company stories earn an estimated $5.5–$13.75 per 1,000 views (Business category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless company stories channel?
52% of the 31 channels we track here are faceless. The most common formats: narrated documentary / explainer (67%), person talking to camera (24%), vlog (4%).
How competitive is the company stories niche?
We track 31 channels. In the last 90 days 4 new channels appeared and 1 beat the niche’s usual views 3×. New channels can still break in.
How much does a company stories channel make?
The median channel earns an estimated $1.4K – $3.6K a month and gets a median of 18,216 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.