Is kids content a good niche?
Kids content is a hard niche to make money in. RPM is on the low side, around $0.5–$1.25 per 1,000 views, so you need a lot of views to earn well. We haven’t seen any new channels here in the last 90 days. 38% of channels are faceless, so both faceless and on-camera formats work.
Pros
- Fewer rivals: we track 8 channels here
Cons
- Low RPM: $0.5–$1.25 per 1,000 views
- No new channels in the last 90 days
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
Dozora ☁️33,200 subscribersShorts(opens YouTube in a new tab)17×$7.3K – $18.3KByNiche estimate, monthly
BBC Earth Kids333K subscribers(opens YouTube in a new tab)13×$606 – $1.5KByNiche estimate, monthly
More Good Stories68,900 subscribersFacelessShorts(opens YouTube in a new tab)6.7×$3.2K – $7.9KByNiche estimate, monthly
Breakout videos, last 90 days
- What Color Will It Turn? 😲 Learn Colors with Trucks for Toddlers #shortsCokiFam, 1.8M views(opens YouTube in a new tab)
12,142× - Tantangan Warna Bola Seru! 🔴🔵🟡 Berhasil Gak Ya? #challenge #kidsCokiFam, 1.4M views(opens YouTube in a new tab)
9,542× - Wow, Seru Banget! 🎉 Belajar Warna dan Nama Hewan untuk Anak | Coki Fam #shorts #kidsCokiFam, 650.8K views(opens YouTube in a new tab)
4,458×
How to start a kids content channel
38% of channels in this niche are faceless. Both routes are open: faceless videos with a voiceover, or a host talking to camera.
The most common formats among the channels we track: animation (29%), compilation / clip montage (19%), storytelling (19%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside kids content: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 9,697 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $50 – $125. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for kids content?
Long videos in kids content earn an estimated $0.5–$1.25 per 1,000 views (Kids category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless kids content channel?
38% of the 8 channels we track here are faceless. The most common formats: animation (29%), compilation / clip montage (19%), storytelling (19%).
How competitive is the kids content niche?
We track 8 channels. We haven’t seen any new channels in the last 90 days. We haven’t seen new channels break in yet.
How much does a kids content channel make?
The median channel earns an estimated $385 – $963 a month and gets a median of 9,697 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.