Is sleep stories a good niche?
Sleep stories is a hard niche to make money in. RPM is on the low side, around $0.58–$1.45 per 1,000 views, so you need a lot of views to earn well. In the last 90 days 3 new channels appeared and 1 of them broke out (beat the niche’s usual views 3×). 100% of channels are faceless, so you don’t need to show your face.
Pros
- 1 new channel broke out in the last 90 days
- 100% of channels are faceless
- New channels keep coming: 3 in 90 days
Cons
- Low RPM: $0.58–$1.45 per 1,000 views
- The median channel earns only $1 – $3 a month
- Low median views: 305 per video
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
Dozing Dragon Sleep Stories191K subscribersFaceless(opens YouTube in a new tab)11×$52 – $130ByNiche estimate, monthly
Tus Noches de Historia3,500 subscribersFaceless(opens YouTube in a new tab)4.3×$102 – $255ByNiche estimate, monthly
Ninni gibi tarih61 subscribersFaceless(opens YouTube in a new tab)0.1×$1 – $3ByNiche estimate, monthly
Breakout videos, last 90 days
- ILLUMINATI y MASONES: La Historia Real que Nadie Te ContóTus Noches de Historia, 152.6K views(opens YouTube in a new tab)
241× - MASONES: la sociedad secreta que nadie ha explicado bienTus Noches de Historia, 116.7K views(opens YouTube in a new tab)
184× - Los ASESINOS: la secta que aterrorizó al mundoTus Noches de Historia, 20,864 views(opens YouTube in a new tab)
33×
How to start a sleep stories channel
100% of channels in this niche are faceless, so you can start without going on camera: voiceover, stock footage, animation or screen recording.
The most common formats among the channels we track: narrated documentary / explainer (71%), storytelling (29%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside sleep stories: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 305 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $58 – $145. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for sleep stories?
Long videos in sleep stories earn an estimated $0.58–$1.45 per 1,000 views (Sleep & relaxation category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless sleep stories channel?
100% of the 7 channels we track here are faceless. The most common formats: narrated documentary / explainer (71%), storytelling (29%).
How competitive is the sleep stories niche?
We track 7 channels. In the last 90 days 3 new channels appeared and 1 beat the niche’s usual views 3×. New channels can still break in.
How much does a sleep stories channel make?
The median channel earns an estimated $1 – $3 a month and gets a median of 305 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.