Is ASMR a good niche?
It’s too early to call. We only track 1 channel in ASMR so far. RPM is on the low side, around $0.58–$1.45 per 1,000 views, so you need a lot of views to earn well. Read the numbers below as a first look, not a verdict.
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
Àgata Lluch339K subscribersShorts(opens YouTube in a new tab)12×$238 – $595ByNiche estimate, monthly
kaya128K subscribers(opens YouTube in a new tab)4.5×$152 – $379ByNiche estimate, monthly
Keonii ASMR 🍔16,400 subscribersShorts(opens YouTube in a new tab)0.7×$1 – $3ByNiche estimate, monthly
Breakout videos, last 90 days
- Macedonia de bolitas #mealprep #asmrÀgata Lluch, 14.1M views(opens YouTube in a new tab)
17× - No es tan fácil encontrar una loncherita que quepa en los bolsos #mealprep #asmrÀgata Lluch, 9.7M views(opens YouTube in a new tab)
12× - Publi. Este verano no dejo de tomar 7up Pink. El lima limón de siempre con un toque de frambuesaÀgata Lluch, 8.7M views(opens YouTube in a new tab)
11×
How to start a ASMR channel
Only 0% of channels in this niche are faceless. Viewers expect a face and a personality, so being ready to go on camera makes it a lot easier.
The most common formats among the channels we track: person talking to camera (67%), vlog (33%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside ASMR: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 34,098 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $58 – $145. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for ASMR?
Long videos in ASMR earn an estimated $0.58–$1.45 per 1,000 views (Sleep & relaxation category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless ASMR channel?
0% of the 1 channels we track here are faceless. The most common formats: person talking to camera (67%), vlog (33%). With this little data, the share can still change.
How competitive is the ASMR niche?
We only track 1 channel so far, so it’s too early to say much about competition. The numbers update every night as we find new channels.
How much does a ASMR channel make?
The median channel earns an estimated $152 – $379 a month and gets a median of 34,098 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.