Is the rich & billionaires a good niche?
The rich & billionaires is a steady niche, but we don’t see clear momentum for new channels. Advertisers pay well here: long videos earn an estimated $7.7–$19.25 per 1,000 views. 6 new channels appeared in the last 90 days, but none has broken out yet. 74% of channels are faceless, so you don’t need to show your face.
Pros
- High RPM: $7.7–$19.25 per 1,000 views on long videos
- 74% of channels are faceless
- New channels keep coming: 6 in 90 days
Cons
- 6 new channels in 90 days, none has broken out yet
- Low median views: 1,628 per video
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
Hannah Ricketts525K subscribers(opens YouTube in a new tab)228×$24.5K – $61.3KByNiche estimate, monthly
Lohnt sich das?439K subscribersShorts(opens YouTube in a new tab)60×$169 – $422ByNiche estimate, monthly
Uncommon Families3,560 subscribers(opens YouTube in a new tab)50×$6K – $14.9KByNiche estimate, monthly
Breakout videos, last 90 days
- 15 Etiquette Rules Young People Forget at the Dinner TableThomas Ashford, 26,450 views(opens YouTube in a new tab)
111× - What Happened to the Dionne Quintuplets? The Last of the Five Is GoneUncommon Families, 350.4K views(opens YouTube in a new tab)
70× - Jane Street - The $40 Billion Ghost of Wall StreetFINAiUS, 697K views(opens YouTube in a new tab)
61×
How to start a the rich & billionaires channel
74% of channels in this niche are faceless, so you can start without going on camera: voiceover, stock footage, animation or screen recording.
The most common formats among the channels we track: narrated documentary / explainer (43%), animation (17%), storytelling (17%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside the rich & billionaires: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 1,628 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $770 – $1.9K. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for the rich & billionaires?
Long videos in the rich & billionaires earn an estimated $7.7–$19.25 per 1,000 views (Finance category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless the rich & billionaires channel?
74% of the 19 channels we track here are faceless. The most common formats: narrated documentary / explainer (43%), animation (17%), storytelling (17%).
How competitive is the the rich & billionaires niche?
We track 19 channels. In the last 90 days 6 new channels appeared and none beat the niche’s usual views 3×. We haven’t seen new channels break in yet.
How much does a the rich & billionaires channel make?
The median channel earns an estimated $210 – $526 a month and gets a median of 1,628 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.