Is real estate a good niche?
Real estate is a steady niche, but we don’t see clear momentum for new channels. Advertisers pay well here: long videos earn an estimated $7.7–$19.25 per 1,000 views. We haven’t seen any new channels here in the last 90 days. Only 0% of channels are faceless: viewers here mostly come for a person on camera.
Pros
- High RPM: $7.7–$19.25 per 1,000 views on long videos
- Fewer rivals: we track 6 channels here
Cons
- Only 0% faceless: mostly on-camera channels
- No new channels in the last 90 days
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
Mr and Mrs Adventure183K subscribers(opens YouTube in a new tab)26×$3.6K – $9.1KByNiche estimate, monthly
Libre a los 3061,600 subscribers(opens YouTube in a new tab)6.4×$5.8K – $14.4KByNiche estimate, monthly
Finanzas Emocionales21,000 subscribers(opens YouTube in a new tab)3.5×$719 – $1.8KByNiche estimate, monthly
Breakout videos, last 90 days
- Why Melbourne Is the Next Perth (And Nobody's Talking About It) with Dawn Fouhy and Michael KillinerThat Backyard Property Podcast, 36,697 views(opens YouTube in a new tab)
47× - Stop Waiting for the Market Bottom, You’ll Miss It with Ravi SharmaThat Backyard Property Podcast, 24,486 views(opens YouTube in a new tab)
31× - Perth's Rental Market Is Shifting | What You Must Know with Breanna Ridge-SinghThat Backyard Property Podcast, 21,496 views(opens YouTube in a new tab)
28×
How to start a real estate channel
Only 0% of channels in this niche are faceless. Viewers expect a face and a personality, so being ready to go on camera makes it a lot easier.
The most common formats among the channels we track: person talking to camera (80%), podcast / interview (10%), vlog (10%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside real estate: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 6,936 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $770 – $1.9K. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for real estate?
Long videos in real estate earn an estimated $7.7–$19.25 per 1,000 views (Finance category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless real estate channel?
0% of the 6 channels we track here are faceless. The most common formats: person talking to camera (80%), podcast / interview (10%), vlog (10%).
How competitive is the real estate niche?
We track 6 channels. We haven’t seen any new channels in the last 90 days. We haven’t seen new channels break in yet.
How much does a real estate channel make?
The median channel earns an estimated $393 – $983 a month and gets a median of 6,936 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.