Is recipes a good niche?
Recipes is a steady niche, but we don’t see clear momentum for new channels. RPM is on the low side, around $1.8–$4.5 per 1,000 views, so you need a lot of views to earn well. We haven’t seen any new channels here in the last 90 days. Only 0% of channels are faceless: viewers here mostly come for a person on camera.
Pros
- Videos get a median of 32,831 views
- Fewer rivals: we track 7 channels here
Cons
- Low RPM: $1.8–$4.5 per 1,000 views
- Only 0% faceless: mostly on-camera channels
- No new channels in the last 90 days
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
THE WADS413K subscribers(opens YouTube in a new tab)2.7×$2K – $5.1KByNiche estimate, monthly
Caramelos Santos69,300 subscribersShorts(opens YouTube in a new tab)2.6×$355 – $887ByNiche estimate, monthly
GER93,700 subscribers(opens YouTube in a new tab)2.5×$755 – $1.9KByNiche estimate, monthly
Breakout videos, last 90 days
- The Journal Said WHAT ! 🤣✍️MunchMinion4, 4.1M views(opens YouTube in a new tab)
339× - Wenn er wieder mit Fragen ums Eck kommt 😏 #shortscooking with dailyfamilystories , 1.4M views(opens YouTube in a new tab)
262× - Haciendo los caramelos favoritos de mi abuelo 👴🏻 #chuches #parati #acido #explorar #caramelosCaramelos Santos, 8.6M views(opens YouTube in a new tab)
151×
How to start a recipes channel
Only 0% of channels in this niche are faceless. Viewers expect a face and a personality, so being ready to go on camera makes it a lot easier.
The most common formats among the channels we track: vlog (52%), person talking to camera (38%), compilation / clip montage (5%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside recipes: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 32,831 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $180 – $450. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for recipes?
Long videos in recipes earn an estimated $1.8–$4.5 per 1,000 views (Food category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless recipes channel?
0% of the 7 channels we track here are faceless. The most common formats: vlog (52%), person talking to camera (38%), compilation / clip montage (5%).
How competitive is the recipes niche?
We track 7 channels. We haven’t seen any new channels in the last 90 days. We haven’t seen new channels break in yet.
How much does a recipes channel make?
The median channel earns an estimated $755 – $1.9K a month and gets a median of 32,831 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.