Is food culture & history a good niche?
Food culture & history is a hard niche to make money in. Most channels here are Shorts-first, and Shorts pay little: about $0.04–$0.1 per 1,000 views. 1 new channel appeared in the last 90 days, but none has broken out yet. Only 20% of channels are faceless: viewers here mostly come for a person on camera.
Pros
- Videos get a median of 295.8K views
- Fewer rivals: we track 10 channels here
Cons
- Shorts pay little: $0.04–$0.1 per 1,000 views
- Only 20% faceless: mostly on-camera channels
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
burgerfection149K subscribersFacelessShorts(opens YouTube in a new tab)8.2×$659 – $1.6KByNiche estimate, monthly
CuriousThinks372K subscribersShorts(opens YouTube in a new tab)6.9×$885 – $2.2KByNiche estimate, monthly
Victor Prous598K subscribersShorts(opens YouTube in a new tab)5×$666 – $1.7KByNiche estimate, monthly
Breakout videos, last 90 days
- HELA KETCHUP-FABRIK: Bis zu 20 Tonnen Ketchup pro Stunde und die streng geheime Rezeptur | WELT DOKUWELT Food, 289.2K views(opens YouTube in a new tab)
613× - The Most Heartfelt Gift! 🥹❤️CuriousThinks, 8.8M views(opens YouTube in a new tab)
305× - Smart Parenting Move! 🤯👨 👩 👧CuriousThinks, 8.2M views(opens YouTube in a new tab)
286×
How to start a food culture & history channel
Only 20% of channels in this niche are faceless. Viewers expect a face and a personality, so being ready to go on camera makes it a lot easier.
The most common formats among the channels we track: vlog (43%), person talking to camera (29%), narrated documentary / explainer (14%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside food culture & history: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 295.8K views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $4 – $10. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for food culture & history?
Long videos in food culture & history earn an estimated $0.04–$0.1 per 1,000 views (Food category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless food culture & history channel?
20% of the 10 channels we track here are faceless. The most common formats: vlog (43%), person talking to camera (29%), narrated documentary / explainer (14%).
How competitive is the food culture & history niche?
We track 10 channels. In the last 90 days 1 new channel appeared and none beat the niche’s usual views 3×. We haven’t seen new channels break in yet.
How much does a food culture & history channel make?
The median channel earns an estimated $201 – $502 a month and gets a median of 295.8K views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.