Is reaction videos a good niche?
Reaction videos is a steady niche, but we don’t see clear momentum for new channels. RPM is on the low side, around $1.6–$4 per 1,000 views, so you need a lot of views to earn well. We haven’t seen any new channels here in the last 90 days. Only 11% of channels are faceless: viewers here mostly come for a person on camera.
Pros
- The median video gets 23,602 views
Cons
- Low RPM: $1.6–$4 per 1,000 views
- Only 11% faceless: mostly on-camera channels
- No new channels in the last 90 days
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
SAMTIME658K subscribers(opens YouTube in a new tab)32×$17K – $42.4KByNiche estimate, monthly
Inoxtag 3.0230K subscribers(opens YouTube in a new tab)21×$5.2K – $13KByNiche estimate, monthly
Lattensepp496K subscribers(opens YouTube in a new tab)20×$6.9K – $17.3KByNiche estimate, monthly
Breakout videos, last 90 days
- No le daba exacto su pago en cada semana y compro una camioneta #parati #fypシ゚viral #reelsCa my hernndz, 3.3M views(opens YouTube in a new tab)
737× - #parati #fypシ゚viral #videoCa my hernndz, 2.9M views(opens YouTube in a new tab)
635× - Bro Ran Too Fast 😭 (@NBCSports)HiddenDepths, 36.4M views(opens YouTube in a new tab)
572×
How to start a reaction videos channel
Only 11% of channels in this niche are faceless. Viewers expect a face and a personality, so being ready to go on camera makes it a lot easier.
The most common formats among the channels we track: person talking to camera (41%), compilation / clip montage (25%), vlog (10%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside reaction videos: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 23,602 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $160 – $400. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for reaction videos?
Long videos in reaction videos earn an estimated $1.6–$4 per 1,000 views (Entertainment category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless reaction videos channel?
11% of the 38 channels we track here are faceless. The most common formats: person talking to camera (41%), compilation / clip montage (25%), vlog (10%).
How competitive is the reaction videos niche?
We track 38 channels. We haven’t seen any new channels in the last 90 days. We haven’t seen new channels break in yet.
How much does a reaction videos channel make?
The median channel earns an estimated $647 – $1.6K a month and gets a median of 23,602 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.