Is pets a good niche?
Pets looks promising, with room to grow. Most channels here are Shorts-first, and Shorts pay little: about $0.04–$0.1 per 1,000 views. In the last 90 days 8 new channels appeared and 3 of them broke out (beat the niche’s usual views 3×). 58% of channels are faceless, so you don’t need to show your face.
Pros
- 3 new channels broke out in the last 90 days
- 58% of channels are faceless
- Videos get a median of 367.8K views
Cons
- Shorts pay little: $0.04–$0.1 per 1,000 views
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
HundC🐶LM84,500 subscribersShorts(opens YouTube in a new tab)14×$5.3K – $13.4KByNiche estimate, monthly
Snugosaur18,500 subscribersShorts(opens YouTube in a new tab)11×$814 – $2KByNiche estimate, monthly
Chewy The Newfoundland590K subscribersShorts(opens YouTube in a new tab)6.3×$2.4K – $6.1KByNiche estimate, monthly
Breakout videos, last 90 days
- Dogs in winter. #dogDTL86, 19M views(opens YouTube in a new tab)
772× - This just felt more fitting 🤷♀️ #goldenretriever #roommakeover #tinyhouse #housetour #petsLokiTheFloof, 11.5M views(opens YouTube in a new tab)
701× - Cat Couldnt Resist It😂😸 #shorts #funny #relatableMyPawfect, 24.2M views(opens YouTube in a new tab)
581×
How to start a pets channel
58% of channels in this niche are faceless, so you can start without going on camera: voiceover, stock footage, animation or screen recording.
The most common formats among the channels we track: compilation / clip montage (44%), vlog (30%), person talking to camera (11%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside pets: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 367.8K views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $4 – $10. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for pets?
Long videos in pets earn an estimated $0.04–$0.1 per 1,000 views (Animals category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless pets channel?
58% of the 53 channels we track here are faceless. The most common formats: compilation / clip montage (44%), vlog (30%), person talking to camera (11%).
How competitive is the pets niche?
We track 53 channels. In the last 90 days 8 new channels appeared and 3 beat the niche’s usual views 3×. New channels can still break in.
How much does a pets channel make?
The median channel earns an estimated $464 – $1.2K a month and gets a median of 367.8K views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.