Is horror stories a good niche?
Horror stories is a steady niche, but we don’t see clear momentum for new channels. RPM is on the low side, around $1.2–$3 per 1,000 views, so you need a lot of views to earn well. We haven’t seen any new channels here in the last 90 days. 33% of channels are faceless, so both faceless and on-camera formats work.
Pros
- Videos get a median of 50,606 views
- Fewer rivals: we track 6 channels here
Cons
- Low RPM: $1.2–$3 per 1,000 views
- No new channels in the last 90 days
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
Conspiración Nocturna219K subscribersFacelessShorts(opens YouTube in a new tab)7.9×$2.2K – $5.4KByNiche estimate, monthly
Beth Scary Mua340K subscribers(opens YouTube in a new tab)3×$1.2K – $3.1KByNiche estimate, monthly
KeysJore Live154K subscribers(opens YouTube in a new tab)2×$1K – $2.6KByNiche estimate, monthly
Breakout videos, last 90 days
- El Siniestro Caso de una Familia de Aguacateros en Michoacán¿Que Hay Nimrod? (Historias Impactantes), 249.2K views(opens YouTube in a new tab)
142× - MIT 18 ZUM TODE VERURTEILT: Der verstörende Fall von Christa Pike | Crime Time DokuKati Winter, 275.3K views(opens YouTube in a new tab)
110× - Esto ya No es Normal!! Algo Muy Siniestro Esta Ocurriendo Hora Mismo ( Historia Real )¿Que Hay Nimrod? (Historias Impactantes), 156.9K views(opens YouTube in a new tab)
90×
How to start a horror stories channel
33% of channels in this niche are faceless. Both routes are open: faceless videos with a voiceover, or a host talking to camera.
The most common formats among the channels we track: narrated documentary / explainer (36%), person talking to camera (29%), storytelling (14%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside horror stories: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 50,606 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $120 – $300. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for horror stories?
Long videos in horror stories earn an estimated $1.2–$3 per 1,000 views (Stories category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless horror stories channel?
33% of the 6 channels we track here are faceless. The most common formats: narrated documentary / explainer (36%), person talking to camera (29%), storytelling (14%).
How competitive is the horror stories niche?
We track 6 channels. We haven’t seen any new channels in the last 90 days. We haven’t seen new channels break in yet.
How much does a horror stories channel make?
The median channel earns an estimated $787 – $2K a month and gets a median of 50,606 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.