Is mental health a good niche?
It’s too early to call. We only track 3 channels in mental health so far. RPM is middle of the road, around $3.5–$8.75 per 1,000 views. Read the numbers below as a first look, not a verdict.
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
NEURO CIENCIA184K subscribers(opens YouTube in a new tab)1.2×$3.9K – $9.7KByNiche estimate, monthly
Anais Aguilar51,700 subscribers(opens YouTube in a new tab)0.8×$1.2K – $3.1KByNiche estimate, monthly
psychologeek183K subscribersShorts(opens YouTube in a new tab)0.2×$6 – $15ByNiche estimate, monthly
Breakout videos, last 90 days
- 7 COSAS que TU CEREBRO necesita que guardes en secreto | Nazareth CastellanosNEURO CIENCIA, 345.8K views(opens YouTube in a new tab)
20× - Thomas Hitzlsperger über sein Leben im ständigen Rampenlicht und der lange Weg zum Coming-outWie geht's? Mental Health Podcast mit Robin Gosens, 19,025 views(opens YouTube in a new tab)
14× - Nach Olympia am Tiefpunkt? Leo Neugebauer über Druck, mentale Stärke & Erfolg im ZehnkampfWie geht's? Mental Health Podcast mit Robin Gosens, 11,017 views(opens YouTube in a new tab)
8.2×
How to start a mental health channel
Only 0% of channels in this niche are faceless. Viewers expect a face and a personality, so being ready to go on camera makes it a lot easier.
The most common formats among the channels we track: person talking to camera (60%), podcast / interview (20%), vlog (20%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside mental health: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 23,452 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $350 – $875. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for mental health?
Long videos in mental health earn an estimated $3.5–$8.75 per 1,000 views (Health category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless mental health channel?
0% of the 3 channels we track here are faceless. The most common formats: person talking to camera (60%), podcast / interview (20%), vlog (20%). With this little data, the share can still change.
How competitive is the mental health niche?
We only track 3 channels so far, so it’s too early to say much about competition. The numbers update every night as we find new channels.
How much does a mental health channel make?
The median channel earns an estimated $1.2K – $3.1K a month and gets a median of 23,452 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.