Is fitness & workouts a good niche?
Fitness & workouts is a steady niche, but we don’t see clear momentum for new channels. RPM is middle of the road, around $3.5–$8.75 per 1,000 views. 2 new channels appeared in the last 90 days, but none has broken out yet. 33% of channels are faceless, so both faceless and on-camera formats work.
Pros
- Fewer rivals: we track 15 channels here
Cons
- Numbers move nightly; a hot niche can cool down fast
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
Josh Brett569K subscribers(opens YouTube in a new tab)22×$6.2K – $15.4KByNiche estimate, monthly
Mr. Well2,460 subscribersFaceless(opens YouTube in a new tab)12×$2.1K – $5.3KByNiche estimate, monthly
Kai171K subscribersShorts(opens YouTube in a new tab)7.9×$147 – $368ByNiche estimate, monthly
Breakout videos, last 90 days
- A Year of Lifting vs. a Year of Running: What Actually ChangesSimpleProfessor, 522.5K views(opens YouTube in a new tab)
2,010× - A Year of Strength Training After 50: What Actually ChangesSimpleProfessor, 112.5K views(opens YouTube in a new tab)
433× - Lifting AND Running: Does Doing Both Cancel Out?SimpleProfessor, 80,661 views(opens YouTube in a new tab)
310×
How to start a fitness & workouts channel
33% of channels in this niche are faceless. Both routes are open: faceless videos with a voiceover, or a host talking to camera.
The most common formats among the channels we track: person talking to camera (37%), vlog (23%), narrated documentary / explainer (17%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside fitness & workouts: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 25,629 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $350 – $875. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for fitness & workouts?
Long videos in fitness & workouts earn an estimated $3.5–$8.75 per 1,000 views (Health category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless fitness & workouts channel?
33% of the 15 channels we track here are faceless. The most common formats: person talking to camera (37%), vlog (23%), narrated documentary / explainer (17%).
How competitive is the fitness & workouts niche?
We track 15 channels. In the last 90 days 2 new channels appeared and none beat the niche’s usual views 3×. We haven’t seen new channels break in yet.
How much does a fitness & workouts channel make?
The median channel earns an estimated $438 – $1.1K a month and gets a median of 25,629 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.