Is scam stories a good niche?
Scam stories is a steady niche, but we don’t see clear momentum for new channels. RPM is middle of the road, around $2–$5 per 1,000 views. We haven’t seen any new channels here in the last 90 days. 80% of channels are faceless, so you don’t need to show your face.
Pros
- 80% of channels are faceless
- Fewer rivals: we track 5 channels here
Cons
- The median channel earns only $0 – $1 a month
- No new channels in the last 90 days
- Low median views: 118 per video
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
ODONNELL34,200 subscribersFacelessShorts(opens YouTube in a new tab)116×$464 – $1.2KByNiche estimate, monthly
MAXOUEL REACT356K subscribers(opens YouTube in a new tab)5×$18.6K – $46.6KByNiche estimate, monthly
El Dojo del Misterio780 subscribersFaceless(opens YouTube in a new tab)0×$0 – $1ByNiche estimate, monthly
Breakout videos, last 90 days
- They Faked $310 Million. Then They Beat Starbucks. | DocumentaryRedInk Finance, 638 views(opens YouTube in a new tab)
32× - Anthony Gignac: El Falso Príncipe Saudí que Estafó $8 Millones (Documental)EspejismoTv, 8,019 views(opens YouTube in a new tab)
28× - They fired the CEO for asking where the money went #shortsRedInk Finance, 502 views(opens YouTube in a new tab)
25×
How to start a scam stories channel
80% of channels in this niche are faceless, so you can start without going on camera: voiceover, stock footage, animation or screen recording.
The most common formats among the channels we track: narrated documentary / explainer (38%), list (Top 10 etc.) (13%), screen recording / tutorial (13%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside scam stories: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 118 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $200 – $500. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for scam stories?
Long videos in scam stories earn an estimated $2–$5 per 1,000 views (Crime category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless scam stories channel?
80% of the 5 channels we track here are faceless. The most common formats: narrated documentary / explainer (38%), list (Top 10 etc.) (13%), screen recording / tutorial (13%).
How competitive is the scam stories niche?
We track 5 channels. We haven’t seen any new channels in the last 90 days. We haven’t seen new channels break in yet.
How much does a scam stories channel make?
The median channel earns an estimated $0 – $1 a month and gets a median of 118 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.