Is politics a good niche?
Politics is established: lots of channels, few newcomers, and it’s hard for new ones to break in. RPM is middle of the road, around $2.5–$6.25 per 1,000 views. We haven’t seen any new channels here in the last 90 days. Only 22% of channels are faceless: viewers here mostly come for a person on camera.
Pros
- The median channel earns an estimated $5.6K – $14K a month
- Videos get a median of 83,396 views
Cons
- Only 22% faceless: mostly on-camera channels
- No new channels in the last 90 days
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
Le Raptor689K subscribers(opens YouTube in a new tab)13×$1.5K – $3.8KByNiche estimate, monthly
El Punto Blanco688K subscribersFacelessShorts(opens YouTube in a new tab)11×$282 – $704ByNiche estimate, monthly
Akim Omiri870K subscribersShorts(opens YouTube in a new tab)10×$556 – $1.4KByNiche estimate, monthly
Breakout videos, last 90 days
- "DELCY: Anatomía de una Ejecutora Chavista" | Nuevo documental de la Fundación DisensoFundación Disenso, 115.6K views(opens YouTube in a new tab)
266× - LIVE: Adam Kinzinger Tells Me What’s ComingJim Acosta, 271.6K views(opens YouTube in a new tab)
78× - "DELCY: Anatomy of a Chavista Operative" | A New Documentary from Fundación DisensoFundación Disenso, 33,739 views(opens YouTube in a new tab)
78×
How to start a politics channel
Only 22% of channels in this niche are faceless. Viewers expect a face and a personality, so being ready to go on camera makes it a lot easier.
The most common formats among the channels we track: person talking to camera (62%), compilation / clip montage (18%), narrated documentary / explainer (10%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside politics: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 83,396 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $250 – $625. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for politics?
Long videos in politics earn an estimated $2.5–$6.25 per 1,000 views (News & politics category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless politics channel?
22% of the 64 channels we track here are faceless. The most common formats: person talking to camera (62%), compilation / clip montage (18%), narrated documentary / explainer (10%).
How competitive is the politics niche?
We track 64 channels. We haven’t seen any new channels in the last 90 days. We haven’t seen new channels break in yet.
How much does a politics channel make?
The median channel earns an estimated $5.6K – $14K a month and gets a median of 83,396 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.