Is how it's made a good niche?
It’s too early to call. We only track 1 channel in how it's made so far. RPM is middle of the road, around $3–$7.5 per 1,000 views. Read the numbers below as a first look, not a verdict.
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
Breakout videos, last 90 days
No video in this niche beat its channel’s usual views 5× in the last 90 days.
How to start a how it's made channel
100% of channels in this niche are faceless, so you can start without going on camera: voiceover, stock footage, animation or screen recording.
The most common formats among the channels we track: vlog (100%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside how it's made: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 147.2K views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $300 – $750. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for how it's made?
Long videos in how it's made earn an estimated $3–$7.5 per 1,000 views (Engineering category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless how it's made channel?
100% of the 1 channels we track here are faceless. The most common formats: vlog (100%). With this little data, the share can still change.
How competitive is the how it's made niche?
We only track 1 channel so far, so it’s too early to say much about competition. The numbers update every night as we find new channels.
How much does a how it's made channel make?
The median channel earns an estimated $11.7K – $29.3K a month and gets a median of 147.2K views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.