Is cars a good niche?
Cars is a steady niche, but we don’t see clear momentum for new channels. RPM is middle of the road, around $3–$7.5 per 1,000 views. We haven’t seen any new channels here in the last 90 days. 67% of channels are faceless, so you don’t need to show your face.
Pros
- 67% of channels are faceless
- Fewer rivals: we track 9 channels here
Cons
- No new channels in the last 90 days
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
BikerExtremo206K subscribersFacelessShorts(opens YouTube in a new tab)20×$868 – $2.2KByNiche estimate, monthly
carshorts241K subscribersShorts(opens YouTube in a new tab)18×$3K – $7.4KByNiche estimate, monthly
Oakland Auto Detail339K subscribersShorts(opens YouTube in a new tab)16×$1.1K – $2.6KByNiche estimate, monthly
Breakout videos, last 90 days
- 😅 Un enfant accidente une Mercedes VLE au Mondial de l’Auto ! #mercedesautomotomagazine, 2.2M views(opens YouTube in a new tab)
674× - 90% de los conductores NO SABE para qué sirve este BOTÓN OCULTO del AUTO. Coche SUV usadoGARAJE SUV, 362K views(opens YouTube in a new tab)
238× - 17 Things on Your Car That Are Now ILLEGAL in AustraliaAussie Car Expert, 405.8K views(opens YouTube in a new tab)
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How to start a cars channel
67% of channels in this niche are faceless, so you can start without going on camera: voiceover, stock footage, animation or screen recording.
The most common formats among the channels we track: person talking to camera (35%), narrated documentary / explainer (23%), vlog (19%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside cars: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 9,589 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $300 – $750. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for cars?
Long videos in cars earn an estimated $3–$7.5 per 1,000 views (Cars category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless cars channel?
67% of the 9 channels we track here are faceless. The most common formats: person talking to camera (35%), narrated documentary / explainer (23%), vlog (19%).
How competitive is the cars niche?
We track 9 channels. We haven’t seen any new channels in the last 90 days. We haven’t seen new channels break in yet.
How much does a cars channel make?
The median channel earns an estimated $753 – $1.9K a month and gets a median of 9,589 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.