Is american sports a good niche?
American sports is a steady niche, but we don’t see clear momentum for new channels. RPM is on the low side, around $1.5–$3.75 per 1,000 views, so you need a lot of views to earn well. We haven’t seen any new channels here in the last 90 days. Only 23% of channels are faceless: viewers here mostly come for a person on camera.
Pros
- The median channel earns an estimated $942 – $2.4K a month
- Fewer rivals: we track 13 channels here
Cons
- Low RPM: $1.5–$3.75 per 1,000 views
- Only 23% faceless: mostly on-camera channels
- No new channels in the last 90 days
Examples worth studying
The channels beating their niche average by the most, and the biggest breakout videos of the last 90 days. The full list is in the app.
Channels beating the average
SEC Shorts354K subscribers(opens YouTube in a new tab)18×$3.9K – $9.7KByNiche estimate, monthly
SlamBomb36,500 subscribersFacelessShorts(opens YouTube in a new tab)7.1×$216 – $539ByNiche estimate, monthly
DunkCity78,800 subscribersShorts(opens YouTube in a new tab)5.9×$2.7K – $6.8KByNiche estimate, monthly
Breakout videos, last 90 days
- Teamwork makes the dream work 😤 #basketball #hooper #aau #defense #teamworkYung Ngt, 8.7M views(opens YouTube in a new tab)
281× - Atletico Madrid v Deportivo de A Coruna | LaLiga 26/27 | Match HighlightsbeIN SPORTS Australia, 27,501 views(opens YouTube in a new tab)
191× - Coach Almost Lost It 😮 #nfl #shortsMemola, 9.2M views(opens YouTube in a new tab)
155×
How to start a american sports channel
Only 23% of channels in this niche are faceless. Viewers expect a face and a personality, so being ready to go on camera makes it a lot easier.
The most common formats among the channels we track: compilation / clip montage (55%), person talking to camera (28%), narrated documentary / explainer (6%).
Study the example channels below: which titles and thumbnails multiply their average, and how long are the videos?
Pick a narrower angle inside american sports: focus on one audience or one question instead of the generic videos everyone makes.
Aim for the median first: here that’s 18,215 views per video. Ship your first 10 videos in one format, then adjust from the data.
Do the math honestly: 100,000 monthly views in this niche earn roughly $150 – $375. You need 1,000 subscribers and 4,000 watch hours to monetize.
Frequently asked questions
What is the YouTube RPM for american sports?
Long videos in american sports earn an estimated $1.5–$3.75 per 1,000 views (Sports category). Shorts pay much less: about $0.04–$0.1 per 1,000 views. RPM also shifts with your viewers’ countries and the ad season.
Can you run a faceless american sports channel?
23% of the 13 channels we track here are faceless. The most common formats: compilation / clip montage (55%), person talking to camera (28%), narrated documentary / explainer (6%).
How competitive is the american sports niche?
We track 13 channels. We haven’t seen any new channels in the last 90 days. We haven’t seen new channels break in yet.
How much does a american sports channel make?
The median channel earns an estimated $942 – $2.4K a month and gets a median of 18,215 views per video. The estimate comes from the last 30 days of views and the niche’s RPM range; the biggest channels earn far more.